Born and raised in Sweden, Lars has spent over 20 years mastering the art of contrast therapy. For him, the cold isn’t a trend—it’s a way of life.

What makes Lars different? He doesn’t settle for shortcuts. His ice baths aren’t chilled by machines alone—they’re filled with real ice, carrying the same raw intensity he grew up with.

Known for his larger-than-life presence and unwavering passion, Lars has built a community around strength, honesty, and resilience. To step into his Fire & Ice is to join his tribe—where the cold strips away the noise, and what’s left is pure presence.